Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit blackhawknetwork.com, cashstar.com, hawkcommerce.com, hawkincentives.com or our product websites GiftCards.com, giftcardmall.com, GiftCardLab.com and OmniCard.com.
Hawk Incentives shapes how the how the world’s biggest brands engage and reward. As Product Marketing Manager, you are responsible for building the strategy, sales support and go-to-market plan for projects contributing to our $200MM+ business portfolio. This new role will work hand-in-hand with product management, sales teams, experts and clients to define, refine and effectively communicate our robust portfolio of promotion management and incentive solutions to increase revenue.
We are seeking experience in Brand or Product Marketing. The ideal candidate must have an innate understanding of business buyers, customer engagement and technology. They will love and will be truly passionate about product marketing – and the impact it can have on the bottom line.
You will be responsible for everything from initial product concepts to packaging, go-to-market strategy, launch campaigns and sales training – it starts and lives with the Product Marketing team.
Your role; develop market-leading product strategies, rally the company around a global launch campaign and build sales momentum that can’t be stopped.
The right person for this position will be able to demonstrate their creative energy and passion for shaping successful, measurable campaigns. This is not a cookie-cutter job and we are not looking for cookie-cutter people. We are looking for a leader and a doer. Build your credibility by example, create quick wins and collaborate across the company. Create product passion internally and externally.
This role is a key position within the broader marketing team. Creative, content, demand generation, marketing operations and external agencies support the organization.