• Email Marketing Specialist

    Job Location US-FL-Miami
    ID
    2018-8644
    Category
    Marketing
    Position Type
    Full-Time
  • About Blackhawk Network:

    Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit blackhawknetwork.comhawkcommerce.comhawkincentives.com or our product websites GiftCards.comgiftcardmall.comGiftCardLab.com and OmniCard.com.

    Overview:

    Spafinder.com, a division of Blackhawk Network, is seeking a talented, detail-oriented Email Marketing Specialist who is capable of applying a polished skillset to a wide variety of projects for our company.


    We’re looking for people who desire to continually learn and grow, bring new ideas and technical capabilities to our team. Based in Miami, Florida, we’re looking for a go-getter who can complete a project, whether it’s a website or a campaign from start to finish, and do so on time. We’re a collaborative group, so you must be a great communicator, which means that you’re as good at conveying your thoughts as you are listening and building upon the insights of others.

     

     

    Responsibilities:

    • Writing and editing product and promotional copy for various email formats.
    • Selecting high-converting topics and promotions by email list and brand.
    • Collaborating with designers to merchandise products, showcase offers and ensure materials are consistent with brand.
    • Uploading and scheduling email content, testing email blasts, proofing email and verifying links.
    • Managing the email-marketing calendar to ensure subscriber growth and list health.
    • Reviewing and analyzing email results and developing plans to improve and optimize list growth and conversions.
    • Creating reports and presentations for management to develop and refine plans and roadmaps.
    • Establishing attainable goals for list growth and digital revenue in collaboration with management.

    Qualifications:

    • This position requires at least two years’ experience in writing marketing copy (ad, product, promotional) and/or cause-related copy, preferably for marketing emails or work in online retailing.
    • Must be able to write effective copy of various lengths – headlines, short two-sentence blurbs, long-form newsletters – to achieve specific marketing goals.
    • Is able to work independently and within a team.
    • Is attentive to detail and has ability to work quickly and accurately.
    • Can take initiative, offer new ideas, monitor competition and describe market trends.
    • Is metrics-oriented and numbers driven. Possesses the ability to create and iterate campaigns based on data.
    • Has experience using Send Grid. Experience with Silverpop, Mailchimp, Constant Contact, CheetahMail or Epsilon will also be considered.
    • Is proficient with computers and mobile devices as well as with general business applications.
    • Position is based in Miami, FL.


    About Spafinder
    Spafinder, the gift of wellness and spa, launched its first online presence in 2002. From its roots as a media company, the brand has evolved into the promise of well-being for all.
    The Spafinder partner network is comprised of world-renowned retreats that pioneered the concept of Spa globally. From week-long weight loss retreats to specialized day spas, Spafinder partners provide services for couples, brides, families, moms and more.
    In 2016, Spafinder was acquired by Blackhawk Network—a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk’s global infrastructure and technology allow Spafinder to more effectively connect people to spas and salons with gift cards distributed via retail, ecommerce, corporate, incentive and loyalty programs.

     

    #GLDR

    #LI-KS1

     

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