Digital Marketing Manager II

US-TX-Lewisville
ID
2017-8276
Category
Marketing
Position Type
Full-Time

About Blackhawk Network:

Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. Blackhawk’s digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. Blackhawk’s Achievers Employee Success Platform™ enables social recognition, which dramatically increases employee engagement and drives business success. For more information, please visit www.blackhawknetwork.com or websites AchieversBlackhawk Engagement Solutions, CardpoolExtraMeasures, Gift Card LabGift Card MallGiftCards.com and OmniCard.

Overview:

We are currently looking for an experienced Digital Marketing Manager to serve as a growth hacker for our fastest business - Blackhawk Network's Digital and Incentives division. Our ideal candidate will be someone with a love of technology, who thrives in an environment of fast testing, measuring, and iterating in pursuit of driving leads.  The objective of this role is to grow our Hawk Incentives onsite conversions by 30% for 2018. In addition, you will contribute to $12MM in new business pipeline.

 

Responsibilities:

  • Manage key conversion points in the marketing funnel, including website calls-to-action (CTAs), and lead-generating forms.
  • A/B test and continually measure the performance of these conversion assets.
  • Collaborate with content marketing and blog contributors to develop high-quality content around important, relevant terms.
  • Management of organic search engine performance and goal-setting based on site impressions, click-through rates, traffic, and conversions.
  • Plan and deliver email campaigns that drive conversion and expand our contact database.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Pro-actively scope and present new projects to improve our website experience for prospects, leads, and customers.
  • Measure and optimize these projects, reporting results and proposing improved ways of operating based on the data.

Qualifications:

  • BA/BS or equivalent working experience.
  • 5 years of digital marketing - with marketing automation, CRM and/or website optimization. Agency or in-house.
  • Experience with web analytics, A/B testing, and onsite conversion optimization in a B2B organization.
  • Highly analytical and able to derive meaning from data through testing and optimization.
  • Subject matter expert in email best practices
  • Excellent written and oral communication skills.
  • Direct experience with tools like Marketo, Optimizely, and Drupal.
  • Working knowledge of HTML5, CSS3, JavaScript, and Query a plus

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