Engaging and retaining top talent is the #1 issue facing enterprise organizations today. Because the employee experience has a direct impact on the customer experience, leaders across the board are seeking solutions to optimize their investments in the employee experience. Achievers, a Blackhawk Network company, helps companies identify opportunities in 3 key areas; Leveraging recognition and reward strategies to drive and align behavior, providing real-time engagement measurement to identify problem areas early on and comprehensive data insights to understand the impact on a company’s KPIs. Our SaaS solution and services quickly become a need to have solution for organizations who understand the impact their people can have on the business.
As Director of Demand Generation, you will be responsible for driving the demand generation strategy for Achievers. You will own the marketing funnel and be responsible for driving qualified opportunities and operations. You’ll develop and execute both strategic and tactical plans to exceed pipeline and revenue goals. Marketing programs, online marketing, events, and account-based marketing will all be a part of your marketing mix, and you’ll constantly be adding to the mix and optimizing it to ensure we’re capturing demand as efficiently as possible. With responsibility for marketing operations in addition to demand generation, you will always look to improve conversion rates through the funnel by ensuring our marketing systems are nurturing, scoring and routing appropriately and that no good lead is ever left behind. You’ll also own reporting responsibility for the marketing organization, making sure our team, company, and executive team know marketing’s impact on revenue. This role requires a strategic leader that is equal parts creative, operational, collaborative, and revenue-minded.