VP Marketing, Incentives

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com.

Blackhawk Network (BHN) is dedicated to creating meaningful connections between consumers and businesses through our global brand relationships and innovative payment technologies. As a leader in stored value payments, we serve a variety of needs including gifting, employee rewards, health and wellness, consumer promotions, government assistance, and more.

We are seeking a highly motivated VP of Marketing to lead the marketing strategy and execution for BHN's B2B rewards and incentives portfolio. This is not a brand role. It is a performance-driven, revenue-focused position designed to accelerate demand generation, pipeline creation, and customer acquisition across both SMB and enterprise markets. This leader must be commercially minded, analytically driven, and deeply collaborative with sales leadership to achieve and exceed growth targets. You will be responsible for building and executing marketing programs that directly influence revenue, focusing on lead generation, account-based marketing (ABM), content marketing, and trade show strategy. The ideal candidate has experience in payments marketing with a strong understanding of the rewards and incentives space.

You'll Love This Job If…

• You thrive on driving measurable revenue impact by owning the entire demand generation funnel for a high-growth B2B rewards and incentives portfolio, with direct accountability for pipeline creation and customer acquisition metrics.
• You excel at partnering strategically with sales leadership to identify and target enterprise accounts through sophisticated ABM campaigns, giving you visibility into deal progression and the satisfaction of closing complex, high-value opportunities.
• You're energized by leading marketing initiatives in the dynamic payments and rewards space, where you can leverage cutting-edge fintech trends and innovative incentive solutions to capture market share in both SMB and enterprise segments.
• You enjoy building and scaling marketing programs across multiple channels while managing cross-functional teams, allowing you to shape the growth trajectory of BHN's incentives business and establish yourself as a key revenue driver for the organization.

• Own and deliver the global demand generation strategy for BHN’s Incentives business across SMB and enterprise segments.
• Partner closely with sales leadership to define target accounts, build pipeline, and optimize conversion.
• Lead a high-performing team across content marketing, lead and demand gen, enterprise marketing, event strategy and customer retention, all in service of revenue acceleration.
• Build and optimize multi-channel campaigns including digital, paid media, email, events, and partner marketing.
• Design data-driven programs with to optimize revenue and continuously refine based on performance analytics and sales feedback.
• Work hand-in-hand with sales and develop compelling sales enablement material (case studies, white papers, presentations) to support effective selling and close deals.
• Define and manage the incentives marketing budget for maximum ROI on pipeline generation.
• Stay current on market trends, competitive dynamics, and customer needs in the payments, rewards, and incentives space.

Ideal Candidate Competencies

• Commercial acumen: Strong understanding of how marketing directly influences pipeline and revenue.
• Data-driven leadership: Expertise in measuring campaign performance, optimizing funnel metrics, and reporting outcomes to senior leadership.
• B2B performance marketing: Deep experience driving demand generation in complex B2B environments, especially in payments, fintech, or rewards/incentives sectors.
• Sales collaboration: Proven track record of building highly productive relationships with sales leaders and teams.
• Operational excellence: Ability to build scalable marketing operations using marketing automation, CRM, and ABM tools.
• Leadership: Ability to inspire, develop, and retain top marketing talent.
• Agility: Comfortable operating in a fast-paced environment with shifting priorities.

• 15+ years of marketing experience with 5+ years in a senior leadership role, preferably in B2B technology or payments industries.
• Commercial acumen with a strong understanding of how marketing directly influences pipeline and revenue generation.
• Data-driven leadership with expertise in measuring campaign performance, analyzing marketing attribution, and optimizing funnel conversion rates.
• Excellent analytical and problem-solving skills with the ability to translate complex data into actionable insights and strategic recommendations.
• Strong communication and interpersonal abilities with proven experience collaborating effectively across sales, product, and executive teams.

Preferred Qualifications

• Advanced degree in marketing, business, or a relevant field.
• Industry certifications in marketing automation, digital marketing, or related areas.

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays throughout the year 2025, sick pay accrual according to state law, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees. 

Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other “Fair Chance” laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records.  For Philadelphia applicants or jobs, please see a copy of Philadelphia’s ordinance on this topic by clicking this link: https://codelibrary.amlegal.com/codes/philadelphia/latest/philadelphia_pa/0-0-0-280104.