SEO Content Manager - E-Commerce

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com.

We’re looking for a highly experienced and results-driven Product Marketing Manager II to join our growing team.  The right person for this position will play a crucial role in developing and executing effective SEO strategies (especially technical SEO), managing content creation and optimizing website performance to drive organic traffic and improve search engine rankings.  You will also work closely with cross functional teams (engineering, product, design) to ensure the successful implementation of SEO best practices and the delivery of high quality, targeted content. 

We are looking for someone who is driven, dynamic and thrives in high growth and fast paced environments.  You must be strategic, creative, and metrics focused to succeed in this job.  You love all things SEO and are in tune with the latest developments in SEO, search engine algorithms and content marketing. You’ll be the subject matter expert for the team and will share insights and best practices as well as collaborate closely with the Paid Search and Social teams to understand trends and the competitive landscape. While primarily focused on SEO and content marketing, you will have the opportunity to work closely with the rest of the Marketing team and contribute ideas for digital, social, search and other performance marketing channels. 

This position will be Hybrid two days per week (Tues/Weds) out of our Pleasanton, CA office.

Primary Responsibilities

• Develop and execute comprehensive SEO content strategies for our North American e-commerce properties.
  • Proactively defend our top revenue-producing keywords
  • Conduct in-depth keyword research and analysis to identify content opportunities and optimize content for search engines by effectively incorporating keywords, meta descriptions and meta tags onto sites.
  • Create and execute SEO strategies that drive organic traffic, improve search engine rankings and enhance website visibility.
  • Monitor industry trends, search algorithm updates and competitor activities to refine SEO strategy.
• Manage and optimize website content
  • Create high-quality, engaging, informative and relevant content, including product detail page snippets, blog posts, and other types of digital content that will improve organic search metrics.
  • Ensure all content follows best SEO practices, including internal linking, headings, URLs, proper tag usage, and site architecture.
  • Implement content optimization techniques, such as keyword integration, semantic mark up and schema mark up.
• Conduct Performance Analysis and Reporting
  • Monitor and analyze website performance on a daily basis, including organic traffic, keyword rankings, conversion rates, and user engagement.
  • Generate regular reports, using SEO tools and analytics platforms to identify insights, areas of improvements, and trends.
  • Develop data driven recommendations and optimization plans based on performance analysis, competitive activity and industry trends.

You’re a great fit for our team because …

• You have a Bachelor’s Degree in Marketing, Communications, PR, Journalism, related field or equivalent professional experience, with a deep understanding of frontend website development or other technical skills.
• You have a proven track record of successful SEO management and content optimization, with at least 3-5 years of experience.
• You have experience working with enterprise scale sites (1M+ visitors per month)
• You have demonstrated success in driving key business results including growing organic traffic, conversion, and engagement on site.
• You have a deep understanding of SEO fundamentals and best practices, including search engine algorithms, ranking factors, keyword research, link building, on page optimization and impactful content creation.
• You are an excellent writer, editor and verbal communicator with an eye for detail and a strong command of grammar and style.
• You’re an expert in Adobe Analytics, Google Analytics 4, Google Search Console, Conductor Website Monitoring (formerly ContentKing), Ahrefs, Screaming Frog, as well as other effective SEO and social marketing software.
• You are able to effectively identify and communicate to engineers how to fix and implement technical SEO elements (Core Web Vitals, JavaScript rendering, canonical tags, redirects, Schema)
• You love data! You have strong analytical skills and are constantly mining data to optimize SEO, refine your strategies, identify trends and insights and track your metrics and KPIs. You should also be comfortable navigating inconsistencies and working in situations with limited data.
• You have a creative mindset with the ability to generate innovative content ideas and formats. You are also creative in leveraging resources to generate content. 
• You are driven and dynamic and have experience working in fast-paced environments, where multi-tasking and prioritization are key to your success.
• You thrive in a team environment and work well cross-pollinating your learnings and strategies with diverse, global and cross-functional teams.
• You also have experience working with and communicating with Product Management on ways to complement technical SEO initiatives with content marketing.

Salary Range - $101,660.00 to $125,000.00

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays in the year 2024, 1 hour of sick pay accrual for every 30 hours worked, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees. 

Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other “Fair Chance” laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records.  For Philadelphia applicants or jobs, please see a copy of Philadelphia’s ordinance on this topic by clicking this link: https://codelibrary.amlegal.com/codes/philadelphia/latest/philadelphia_pa/0-0-0-280104.