Content Marketing Specialist - ELS

This position creates accurate, high-quality content to promote Blackhawk Network's reward solutions, including Reward Link®, Rewards Genius, and Rewards as a Service (RaaS®) API. In this role, you’ll also create and distribute content that supports key customer use cases and convinces target audiences to take action.

• Work closely with the senior level content manager to write e-books, white papers, blog posts, case studies, website content, guides, decks, social media posts, ad copy, video scripts and sales materials
• Prioritize and process content update requests and make necessary changes while adhering to Tango’s style guide and brand voice
• Develop content for lead-driving campaign initiatives and ad hoc marketing requests within the agreed-upon deadlines
• Regularly update the team content calendar based on strategic plans, industry trends, cross-functional requests and past content performance
• Develop creative ideas and concepts for campaigns and individual content assets
• Conduct regular reporting and share content performance with the team
• Complete regular competitor analysis and share findings with the sales and marketing teams

• Exceptional writing and grammar skills
• Excellent organizational skills
• Ability to tailor content to specific audiences
• Passionate about forming strong working relationships throughout the organization
• Project management experience, including project tracking and results reporting
• Proficiency in web analytics tools like Webflow, SEM Rush and Buffer
• Accuracy and attention to detail
• Ability to work in a fast-paced environment
• Bachelor’s degree in journalism, communications, marketing, public relations, or equivalent experience
• 4+ years of experience creating content
• Provide writing samples or portfolio
• Experience in B2B marketing a big plus