VP of Product, Cardholder Experience

Blackhawk Network (BHN) is dedicated to creating meaningful connections between consumers and businesses through our global brand relationships and innovative payment technologies. As a leader in stored value payments, we serve a variety of needs including gifting, employee rewards, health and wellness, consumer promotions, government assistance, and more.

As the payments landscape evolves, we recognize the importance of delivering exceptional cardholder experiences across all touchpoints. We are seeking a VP of Product focused on Cardholder Experience to lead and enhance our consumer-facing initiatives, ensuring our products not only meet but exceed the expectations of today's digitally savvy consumers. This role will be instrumental in driving innovation, fostering strategic partnerships, and expanding our footprint in the mobile and digital wallet space.

• Lead a Team of Product Managers: Oversee a team of product managers focused on delivering superior cardholder experiences across mobile and web platforms.
• Strategic Development: Drive the vision and roadmap for BHN's cardholder experience, emphasizing innovation from concept (zero-to-one) to execution.
• Mobile and Digital Wallet Integration: Leverage existing contacts and establish new relationships with key players at major wallet/payment platforms to enhance our mobile offerings.
• Network Business Models: Develop and implement strategies for working with partners and brands, focusing on pricing strategies and maximizing mutual value.
• Experimentation and Innovation: Employ advanced experimentation techniques to test value propositions and hypotheses, ensuring that our products resonate with target audiences.
• Consumer Product Expertise: Utilize deep knowledge of consumer financial and wallet products to inform product development and enhancement initiatives.
• Cross-functional Collaboration: Work closely with engineering, marketing, design, and business leadership teams to align on vision and strategy, driving cohesive efforts toward achieving business goals.
• Market Analysis: Monitor industry trends, conduct competitive analyses, and identify opportunities for differentiation and growth in the cardholder experience space.
• Design Thinking Advocacy: Champion design thinking methodologies across teams to foster user-centric product development and innovation.
• Influence and Leadership: Demonstrate strong leadership and influencing skills, working effectively with internal partners to drive initiatives forward.

• Educational Background: Bachelor's degree in Computer Science, Business, Marketing, Finance, or a related field; MBA or equivalent advanced degree preferred.
• Extensive Experience in Consumer Financial Products: Proven track record in developing and managing consumer financial or wallet products, with a deep understanding of user needs and market trends.
• Mobile Expertise: Demonstrated experience in mobile product development, particularly with integration into platforms like Apple Wallet and Google Pay, including established contacts within these ecosystems.
• Strategic Partnership Skills: Strong ability to work within network business models, collaborating with partners and brands to create mutually beneficial strategies and pricing models.
• Innovation and Experimentation Proficiency: Skilled in employing experimentation techniques to test and validate product hypotheses and value propositions effectively.
• Zero-to-One Product Development: Experience in building products from the ground up, taking ideas from concept through to successful market launch.
• Leadership Experience: Proven ability to lead and mentor teams, fostering a culture of innovation, collaboration, and high performance.
• Cross-Functional Influence: Ability to work with internal partners across various functions, demonstrating strong influencing skills to align teams and drive initiatives.
• Strategic Thinker: Ability to anticipate market shifts and adapt strategies accordingly, ensuring BHN remains at the forefront of the industry.
• Strong Communication Skills: Excellent ability to articulate vision and strategy to various stakeholders, both internally and externally.