• Sr. Marketing Specialist

    ID
    2019-11207
    Category
    Marketing
    Position Type
    Full-Time
    Location : Location
    US-CA-Pleasanton
  • About Blackhawk Network:

    Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

     

    Blackhawk is headquartered in Pleasanton, California. For more information, please visit blackhawknetwork.com.

    Overview:

    The Sr. Marketing Specialist on Blackhawk Network's Advertising and Promotions Marketing Team develops and drives sales of gift cards and egift throughout our Digital distribution partners which consist of ecommerce, loyalty and incentive networks. This person would be responsible for developing and executing marketing and promotional strategies and tactics to drive sales for Blackhawk including but not necessarily limited to developing client marketing relations (internal/external), campaign development and strategy, project management, and implementation and pre/post project assessment Key candidate is detailed and solution focused in looking to drive sales and create promotional activities that engage Distribution and Card Partner customers alike. This position reports to the Sr. Marketing Manager.

    Responsibilities:

    • Assist in supporting Manager/Sr. Manager with tier 1 accounts
    • Partner with manager to create, execute and measure the success of promotional campaigns including marketing plan and creative development, timelines, memos, program forecasting and budgeting and post event analysis
    • Support marketing efforts for tier 2-5 CP/DP accounts. Develop advertising and marketing materials for various gift card product categories and special projects as needed; handles legal review and approvals
    • Negotiate and work with third parties on pricing and program execution
    • Forecast and analyze marketing programs and develop overviews of executed marketing program outlining successes and failures
    • Provide marketing support to Marketing, BD and Distribution Sales teams with creating sales materials, presentations, creating and maintain Card and Distribution partner marketing calendars and updating trackers as well as other administrative assistance
    • Perform other duties as assigned by the Marketing Manager/Sr. Manager and/or Director.

    Qualifications:

    • Bachelors degree in Marketing, Communications and/or Advertising emphasis desired
    • 3-5 years marketing and merchandising experience in the retail industry
    • 3-5 yrs. experience working with retail clients, sales executives and account management
    • Creative, resourceful and solutions-oriented 
    • Budgeting and analytical skills 
    • Ability to work in an entrepreneurial atmosphere; must excel under pressure and with minimal supervision
    • Demonstrated willingness to work as a member of a team and interface appropriately and effectively to accomplish departmental goals and objectives
    • Must be detail oriented and possess strong organization and time management skills
    • Strong customer service skills with a client-focused orientation
    • High degree of initiative and keen sense of urgency
    • Excellent verbal and written communication skills
    • Computer literate with excellent skills in Word, Excel, PowerPoint, Outlook and Internet savvy; Background in graphics and design a plus

     

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    #GLDR

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